Available for work
Available for work
Available for work
,مرحبا
Bonjour,
Hi,
,مرحباً
I'm Hasan
I'm Hasan
I'm Hasan
,مرحبا
Bonjour,
Hi,
,مرحباً
,مرحبا
Bonjour,
Hi,
,مرحباً
,مرحبا
Bonjour,
Hi,
,مرحباً
,مرحبا
Bonjour,
Hi,
,مرحباً
I blend
I blend
I blend
I blend
Product Strategy,
Product
Product Strategy,
Product Strategy,
UX Depth, & Refined UI
& Refined UI
UX Depth, & Refined UI
UX Depth, & Refined UI
Strategy, UX Depth,
Featured Projects
Senior UI Designer
Designing Cadillac’s Luxury EV Range Website
This case study showcases the UI design i created for Cadillac’s EV Range website. The project encompassed designing two core bilingual templates: a homepage introducing the full range and individual product pages for each of the five models. The experience was crafted to embody Cadillac’s premium brand aesthetic, with an emphasis on luxury and elegance, subtly conveying the EV transition without making it the central design focus.
2 min est. read
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Lead Product Designer
Reducing the drop-off rates by
19% at Sastaticket
This case study showcases the problems I faced when trying to decrease the drop-off rates, which was 61%, during one of the key steps of the funnel in the booking experience, and how I overcame those problems and came up with viable solutions through a lot of research and testing that eventually reduced drop-off by 19%. I was the lead on this project.
8 min est. read
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Senior UI Designer
Building NEOM's Marketing Design System
I led the creation of a marketing design system for NEOM. Faced with inconsistent visuals and inefficient workflows, I built an atomic component library in Figma, ran iterations through testing, and streamlined brand assets, making campaign design faster, more cohesive, and future ready.
4 min est. read
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Senior UI/UX Designer
Designing the First Wayfinding App for Autistic People at DXB
Designing DXB Inclusive Maps was both inspiring and demanding. The main challenge was creating a calm and supportive experience that avoided overstimulation while still guiding autistic travelers through complex airport processes. I simplified journeys into clear steps, tested colors and flows for accessibility, and refined interactions through research and iteration to make the experience intuitive and reassuring.
10 min est. read
Coming Soon
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UX Case Study
Empowering Remote Teams with a Task-Management App
This case study highlights my work on a task management app for remote teams. I tackled challenges around poor communication and scattered workflows, then used research, prototyping, and testing to redesign the experience, making task tracking clearer, collaboration smoother, and boosting overall team efficiency.
12 min est. read
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Get started
Reducing the drop-off rates by 19% at Sastaticket
Lead Product Designer
This case study showcases the problems I faced when trying to decrease the drop-off rates, which was 61%, during one of the key steps of the funnel in the booking experience, and how I overcame those problems and came up with viable solutions through a lot of research and testing that eventually reduced drop-off by 19%. I was the lead on this project.
8 min est. read
View Project
Get started
Senior UI/UX Designer
Designing the First Wayfinding App for Autistic People at DXB
Designing DXB Inclusive Maps was both inspiring and demanding. The main challenge was creating a calm and supportive experience that avoided overstimulation while still guiding autistic travelers through complex airport processes. I simplified journeys into clear steps, tested colors and flows for accessibility, and refined interactions through research and iteration to make the experience intuitive and reassuring.
10 min est. read
Coming Soon
Get started
Senior UI Designer
Building NEOM's Marketing Design System
I led the creation of a marketing design system for NEOM. Faced with inconsistent visuals and inefficient workflows, I built an atomic component library in Figma, ran iterations through testing, and streamlined brand assets, making campaign design faster, more cohesive, and future ready.
4 min est. read
View Project
Get started
UX Case Study
Empowering Remote Teams with a Task-Management App
This case study highlights my work on a task management app for remote teams. I tackled challenges around poor communication and scattered workflows, then used research, prototyping, and testing to redesign the experience, making task tracking clearer, collaboration smoother, and boosting overall team efficiency.
12 min est. read
View Project
Get started
Senior UI/UX Designer
Designing the First Wayfinding App for Autistic People at DXB
10 min est. read
Designing DXB Inclusive Maps was both inspiring and demanding. The main challenge was creating a calm and supportive experience that avoided overstimulation while still guiding autistic travelers through complex airport processes. I simplified journeys into clear steps, tested colors and flows for accessibility, and refined interactions through research and iteration to make the experience intuitive and reassuring.
A Little About Me
I'm a Product Designer based in Dubai who brings strategy, research, and design craft together to create products people love to use. My approach combines product thinking and UX depth with the visual polish of refined UI, ensuring the final outcome is as smart as it is beautiful. At the core of my work is designing for impact 🎯, creating experiences that are not only delightful but transformative for both people and businesses.
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global brands worked with
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industries designed for
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users impacted globally
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global brands worked with
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industries designed for
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users impacted globally
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Tools
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Outside of work I…
Recharge through gaming
Gaming has always been my way to unwind. Sometimes it is just me diving into a single player game to recharge. Other times it is me, my wife, and a few friends online turning nights into laughs, chaos, and friendly competition. For me it's about balance, quiet focus or connection.
Recharge through gaming
Gaming has always been my way to unwind. Sometimes it is just me diving into a single player game to recharge. Other times it is me, my wife, and a few friends online turning nights into laughs, chaos, and friendly competition. For me it's about balance, quiet focus or connection.
Recharge through gaming
Gaming has always been my way to unwind. Sometimes it is just me diving into a single player game to recharge. Other times it is me, my wife, and a few friends online turning nights into laughs, chaos, and friendly competition. For me it's about balance, quiet focus or connection.
Recharge through gaming
Gaming has always been my way to unwind. Sometimes it is just me diving into a single player game to recharge. Other times it is me, my wife, and a few friends online turning nights into laughs, chaos, and friendly competition. For me it's about balance, quiet focus or connection.
Train to stay strong
Working out is something I’m passionate about. It is not just about staying in shape, but about taking care of myself in a way that balances work and life. It is easy to get caught up in projects and forget that our health is what keeps us going. For me, training is a way to reset, stay strong, and invest in myself for now and for the long run.
Train to stay strong
Working out is something I’m passionate about. It is not just about staying in shape, but about taking care of myself in a way that balances work and life. It is easy to get caught up in projects and forget that our health is what keeps us going. For me, training is a way to reset, stay strong, and invest in myself for now and for the long run.
Train to stay strong
Working out is something I’m passionate about. It is not just about staying in shape, but about taking care of myself in a way that balances work and life. It is easy to get caught up in projects and forget that our health is what keeps us going. For me, training is a way to reset, stay strong, and invest in myself for now and for the long run.
Train to stay strong
Working out is something I’m passionate about. It is not just about staying in shape, but about taking care of myself in a way that balances work and life. It is easy to get caught up in projects and forget that our health is what keeps us going. For me, training is a way to reset, stay strong, and invest in myself for now and for the long run.
Seek adventure
Travel is one of my favorite ways to reset and find inspiration. I love exploring new places with my wife, and our last big trip was to Thailand. We explored the temples of Chiang Mai, and Chiang Rai, soaking in the culture. Then we swapped city life for the beaches of Phuket and the Phi Phi Islands.
Seek adventure
Travel is one of my favorite ways to reset and find inspiration. I love exploring new places with my wife, and our last big trip was to Thailand. We explored the temples of Chiang Mai, and Chiang Rai, soaking in the culture. Then we swapped city life for the beaches of Phuket and the Phi Phi Islands.
Seek adventure
Travel is one of my favorite ways to reset and find inspiration. I love exploring new places with my wife, and our last big trip was to Thailand. We explored the temples of Chiang Mai, and Chiang Rai, soaking in the culture. Then we swapped city life for the beaches of Phuket and the Phi Phi Islands.
Seek adventure
Travel is one of my favorite ways to reset and find inspiration. I love exploring new places with my wife, and our last big trip was to Thailand. We explored the temples of Chiang Mai, and Chiang Rai, soaking in the culture. Then we swapped city life for the beaches of Phuket and the Phi Phi Islands.
I'm a Product Designer based in Dubai who brings strategy, research, and design craft together to create products people love to use. My approach combines product thinking and UX depth with the visual polish of refined UI, ensuring the final outcome is as smart as it is beautiful. At the core of my work is designing for impact 🎯, creating experiences that are not only delightful but transformative for both people and businesses.
Testimonials
I had the pleasure of working closely with Hasan as part of our product design team at Sastaticket.pk. With a masterful command over his craft, Hasan brings a depth of research and clarity of design principles that elevate every project he touches. Hasan's ability to translate complex concepts into intuitive, user-friendly designs is truly…
Aatir Sohail
Design Manager | SastaticketHasan is a great designer with excellent sense of what is needed for the project and his ideas are always well-received. Hasan also has a very professional attitude and keeps to his word while delivering on projects. I sincerely wish that I get another opportunity to work with him again.
Aravind Raj
Project Director | MRMHasan has an eye for detail, an ability to learn just by observing and a sharp business acumen that enables him to suggest design solutions that bridge the gap between customer problems and product solutions. He also is well aware of design best practices and his contributions were crucial to the design and implementation of a new design system
Mohib Hassan
COO | SastaticketHasan is a talented product designer, a thorough gentleman. Always starts with understanding customer needs, manages to find ways to deliver the wow experience. His collaboration skills are just amazing. He listens to feedback carefully, responds with logic and takes appropriate actions. A true team player.
Faisal Khushnood
Senior Product Owner | SastaticketI had the pleasure of working closely with Hasan, and I can confidently say he is an exceptional UI/UX Designer. Hasan brings unparalleled creativity and a research-driven approach to every project. His ability to distill complex problems into simple, intuitive designs is truly impressive. He is also a fantastic collaborator with whom you can…
Shayan Rasheed
Product Owner | SastaticketWorking with Hasan was a true pleasure. Particularly his ability to deliver clean and engaging user experiences with minimal instructions under tight deadlines, which clearly demonstrate his creative ability and deep understanding of overall business. Apart from his design skills, Hasan also brings positive energy to the table and would be a…
Nizam Elahi
Product Owner | Sastaticket
I had the pleasure of working closely with Hasan as part of our product design team at Sastaticket.pk. With a masterful command over his craft, Hasan brings a depth of research and clarity of design principles that elevate every project he touches. Hasan's ability to translate complex…
Aatir Sohail
Design Manager | SastaticketHasan is a great designer with excellent sense of what is needed for the project and his ideas are always well-received. Hasan also has a very professional attitude and keeps to his word while delivering on projects. I sincerely wish that I get another opportunity to work with him again.
Aravind Raj
Project Director | MRMHasan has an eye for detail, an ability to learn just by observing and a sharp business acumen that enables him to suggest design solutions that bridge the gap between customer problems and product solutions. He also is well aware of design best practices and his contributions were crucial to…
Mohib Hassan
COO | SastaticketHasan is a talented product designer, a thorough gentleman. Always starts with understanding customer needs, manages to find ways to deliver the wow experience. His collaboration skills are just amazing. He listens to feedback carefully, responds with logic and takes appropriate actions…
Faisal Khushnood
Senior Product Owner | SastaticketI had the pleasure of working closely with Hasan, and I can confidently say he is an exceptional UI/UX Designer. Hasan brings unparalleled creativity and a research-driven approach to every project. His ability to distill complex problems into simple, intuitive designs is truly impressive…
Shayan Rasheed
Product Owner | SastaticketWorking with Hasan was a true pleasure. Particularly his ability to deliver clean and engaging user experiences with minimal instructions under tight deadlines, which clearly demonstrate his creative ability and deep understanding of overall business. Apart from his design skills…
Nizam Elahi
Product Owner | Sastaticket
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